Meet The Staff

Meet The Staff

The entire staff at LaTorre Wellness Center is dedicated to one thing — your good health. When you’re ill, we feel your pain. When you’re well, we revel in your energy. When you leave here feeling more beautiful, we beam with pride as well.

For more than four decades, Dr. LaTorre and his team has had their finger on the pulse of the baby boomer generation who is demanding a wellness revolution. We understand what it means to be sick and tired of being sick and tired, and offer solutions to even the most devastating diagnoses, including cancer and cardiovascular disease.

Together, we identify what’s blocking you from living the life you want, and clear them one by one until wellness is reached. Click on the names below to learn more about your health and wellness team:



Dr. William A. LaTorre

Dr. LaTorre has restored the health of thousands over a successful four-decade career. He practices what he preaches, and looks decades younger than his age. He is a certified chiropractor, is a diplomat of the American Academy of Biomechanical Trauma, and is one of only 100 Brimhall-trained wellness and holistic practitioners in the U.S. with advanced training in nutrition and cold laser therapy.


Pamela Free, RCA

Pamela was born in Montgomery, Alabama and was raised in North Carolina as well as South Alabama area. Pamela moved to Central Florida 14 years ago in 1998. Her enthusiasm for Chiropractic and Wellness began 30 years ago and has flourished ever since. Pamela is a Registered Chiropractic Assistant with the State of Florida. She also has a passion for patient education, patient participation and community involvement in total preventative wellness care. Pamela enjoys spending her time with her son and adorable grand-sons, as well as being a guide with Mote Marine Aquarium and a volunteer with Tidewell Hospice.


Rebecca Price,

Chiropractors’ Assistant and Nutritional Counselor

Rebecca brings as strong background of nutritional support, diet, exercise counseling, and emotional and inner healing to the LaTorre Wellness team. Rebecca can also help patients tap into their spiritual strength to overcome challenges, and is the author of Disciplining the Inner Person.


Craig Long

Licensed Neuro-Muscular Therapist and Health and Wellness coach

Craig began studying eastern philosophies in the early 90′s and chose to combine that with western Medical science in 2007. With this combination, Craig has built unique programs and protocols to help individuals overcome injury, illness, and stress, and learn to experience life to its fullest. Craig has also built treatment protocols for improving quality of life for fibromyalgia and chronic back pain sufferers. Craig blends ancient eastern philosophies and modern western research to create potent programs and treatments to improve quality of life for his clients. As a public speaker, Craig has addressed crowds as large as 4000 people, speaking on the subjects of Health, Stress, Interpersonal Communication, History and Philosophy.


Michael Quinn, LMT

Michael attended and graduated from Cortiva Institute in 2009, a 750 credit hour program with a focus on Swedish, Sports, Trigger Point and Deep tissue massage. With a passion for injury prevention and rehabilitation, his training and work experience specifically includes wellness and chiropractic centers.

Prior to becoming a massage therapist, Michael became interested in personal health and well being after transitioning to a raw vegan diet and being introduced to activities such as yoga, meditation and Qi Gong. Michael strives to provide an effective treatment through confident touch by listening, learning and being mindful of each individuals healthcare and wellness needs.


Josh Contos

Before joining LaTorre Wellness Center in February 2011, Joshua had an extensive background in marketing and sales behind him. He attended and graduated from the Ultimate Medical Academy in 2011, as a Limited X-ray technician. Josh is passionate about sports therapy, nutrition, chiropractic and wellness care. He believes that each person has the right and responsibility to achieve their healthcare goals and needs. Josh enjoys educating patients on a daily basis thereby affecting their long-term quality of life. He is excited to be a member of the LaTorre Wellness team in St. Petersburg, Florida with Dr. LaTorre serving as motivator and mentor.